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8. Carrying it forward

Chapter 8 of 8 since 2022

The club is gone. The emblem is on flags, signs and windows, and here are the files.

About 1 minute · 14 records

The Bend Emblem as printed in the Bend Bulletin on 3 July 1912: a solid disc with the letters BEND knocked out of it. The 1912 adaptation this site gives away: the same disc redrawn, with the letters knocked out cleanly.

One emblem, 1912 and now

The drawing this site gives away, beside the impression it was traced from, at the same size. The resemblance is measured; the number is on the emblems page.

1912 impression: Historic Oregon Newspapers, University of Oregon Libraries. The adaptation: this project.

The emblem never needed the club. It was drawn before the club swore by it and given away before the club ended. Since then it has been on a butter wrapper, a juniper block, a mill’s lumber, a transom window, a chamber of commerce page, a license plate and a museum’s shirts. In 2022 the town’s tourism bureau closed a presentation with it. In 2023 the city designed its neighborhood flags around it. In 2026 it is cut in relief on the sign at the gate of the city’s water plant. A century on, it is exactly what a 1924 editorial said it would be: the one thing that remained, “given to the town for the use of all.”

One of the people who carried it knew the story. In 2014 a Bend artist, Vicki Roadman, described a work called Seize the Day in which the emblem rises as a sun above mountains and water, “in honor of William Cheney who designed it in the early 1900s.” The attribution is hers; nothing on file says who drew it. The work hangs on the O’Kane Building, under transoms that have carried the emblem in leaded glass since 1916.

What comes back is the Emblem, not the club. The club was a thing of its time, with its secrecy, its cape and gold ribbon, its forty chairs and its Taboo. Nobody is asked to join anything, and nobody needs permission to use the emblem.

What carries forward is the founder’s simplest instruction. He put printing cuts on the table so the mark would spread through newspapers, checks and stationery, and handed out emblems for doors and windshields so it would be in the glass and on the road. The files do the same job. Use it. Share it. Put it somewhere. This is the printing block.

The objects of this chapter

4 of this chapter's 14 records. The strip scrolls sideways.

All 14 records from 2022 and after

Sources for this chapter (15) — primary unless marked

The Emblem Club — Being a Memory of the Address of the Taboo at the First Annual Dinner of the Club — January 4, 1913 · The Bend Bulletin, 1924-05-23, page 4: What the club left to Bend · "Bend Emblem Butter" — a display advertisement carrying the emblem, February 1917 · A juniper block with a Bend emblem on it, given by the Bend Iron Works · Emblem Is Decorative: glass, pine and advertising · O’Kane stained glass photographed in 2012 · The emblem on the Bend Chamber of Commerce's full page, June 1953 · "License Plate BEND EMBLEMS ... 49c" in a 1956 hardware sale · The museum’s 2020 toast cards and shirts · Photography as publicity: Elite Studio (a later account) · The artist explains Seize the Day · Seize the Day: the emblem within a sun · Visit Bend’s tilted emblem in a 2022 business-plan presentation · City of Bend Neighborhoods: proposed applications in 2023 · The entrance sign at the Outback Water Filtration Facility

They got there.

In 1913 twenty men promised to wear the emblem until Bend had 100,000 people, in a town their founder counted at two thousand. Bend passed that number in 2021 and has kept growing: the Census Bureau's estimate for July 2025 is 107,342, and Oregon's own certified estimate for the same day is 107,079. From the night the oath was read to the year it came true was a hundred and eight years.

100,000 · the promise the club, 1912–1924 1910 536 1950 11,409 1990 20,447 2010 76,639 2020 99,178 107,342 in 2025 past the promise since 2021 partly annexation

counted estimated, Census Bureau certified, Portland State the club, 1912–1924

Filled points are decennial census counts, read from the volume named beside each one below. Open points are the two current annual series, 2021 to 2025: circles are the Census Bureau's estimates and squares are the figures certified by Portland State, which Oregon uses as its own. No line joins them, because they are two different series and were never one. Nothing is drawn between the counts either, because the intercensal years are not published for places and a smooth curve there would be a guess. The gold leg from 1990 to 2000 is partly annexation, by the Census Bureau’s own geographic-change notes. Both series pass the promise in 2021; the last count, in 2020, sat 822 below it.
Where a town of about a thousand got the number

No contemporary source here explains it, and the book does not: the founder says only that enough men wearing the mark and saying the sentence “would build a city of one hundred thousand”. The nearest thing to an explanation is in the Bulletin, thirty years late and at second hand. Its obituary of Cheney in February 1943 says he predicted, “following the coming of the railroad and with the establishment of two large lumber mills in the offing”, that Bend would “become another Spokane,” and perhaps grow to a city of 100,000. A memory, not a record, but it names the town the arithmetic was borrowed from, and it names the man. The club had been trading on that railroad from the start: its first publication, in December 1912, opens with James J. Hill in his own words.

The Deschutes Historical Museum reached the same town independently in its June 2020 newsletter, and its account is worth reading because it is specific about why.

The Great Northern Railway reached Spokane in 1892 and the city grew from just over 19,000 to 104,000 by 1910; when the same railway won the Deschutes River Railroad War and steamed into Central Oregon in the autumn of 1911, “the promise of such a boon seemed all but assured for Bend as well”. The museum adds that by the club’s own calculations its members expected to reach a hundred thousand by 1937, and that the war, the irrigation projects, dry-land farming and the Depression took that apart, while Spokane, having led the arithmetic, began losing population after 1910.

This is a 2020 account and not a 1913 one, and two things in it are unverified here. The museum names its evidence as newspaper accounts between 1915 and 1919, which have not been read for this site; and the figure of 1937 is an arithmetic attributed to the club with no source given for it. Both are leads rather than citations, and both are on the record.

How the answer moved

The oath named a number and not a date, and three bodies count Bend in three ways: a full census every ten years, the Census Bureau's annual estimate between them, and the estimate Portland State certifies for the state. Each figure the site has weighed against the number, in the order it was published:

Every figure weighed against the promise, 2018 to 2025
As ofFigureMeasureStanding
1 July 2018 97,620 estimated, Census Bureau Vintage 2019 superseded by a later series
1 July 2019 100,421 estimated, Census Bureau Vintage 2019 superseded by a later series
1 April 2020 99,178 counted, decennial census 822 short; the last full count
1 July 2020 92,840 estimated, Portland State, certified superseded by a later series
1 July 2021 102,397 estimated, Census Bureau Vintage 2025 past the promise
1 July 2021 100,922 estimated, Portland State, certified superseded by a later series
1 July 2021 101,417 certified, Portland State, certified (2025 report) past the promise
1 July 2022 103,172 estimated, Census Bureau Vintage 2025 past the promise
1 July 2022 102,732 certified, Portland State, certified (2025 report) past the promise
1 July 2023 104,598 estimated, Census Bureau Vintage 2025 past the promise
1 July 2023 103,827 certified, Portland State, certified (2025 report) past the promise
1 July 2024 106,743 estimated, Census Bureau Vintage 2025 past the promise
1 July 2024 105,552 certified, Portland State, certified (2025 report) past the promise
1 July 2025 107,342 estimated, Census Bureau Vintage 2025 past the promise
1 July 2025 107,079 certified, Portland State, certified (2025 report) past the promise

The Bureau's 2019 estimate crossed the line first and its own 2020 count then came in below it, which is what an estimate is. Portland State rebased its series on that count and certified Bend past the line in 2021. Both current series now agree to within a few hundred people, and neither has been below the number since 2021.

The twelve counts, and the volume each was read from

All twelve are from a US Census Bureau source: the last of them, the 2020 count, from table P1 of the official redistricting file on 13 September 2026. The 1950 and 1970 volumes are scans whose embedded text renders 5,415 as “6,415”, so no figure here rests on character recognition: each was reconciled against the printed change and percent-change columns, which work as a checksum.

Bend city population by decennial census, 1910 to 2020
YearPopulationChangeRead from
1910 536 1950 vol. I
1920 5,415 +4,879 1950 vol. I
1930 8,848 +3,433 1950 vol. I
1940 10,021 +1,173 1950 vol. I
1950 11,409 +1,388 1950 vol. I
1960 11,936 +527 1970 PC(1)-A39
1970 13,710 +1,774 1970 PC(1)-A39
1980 17,263 +3,553 1990 CPH-2-39
1990 20,447 (published as 20,469) +3,184 1990 CPH-2-39
2000 52,029 +31,582 2000 PHC-3-39
2010 76,639 +24,610 2010 CPH-2-39
2020 99,178 +22,539 2020 P.L. 94-171

Two cautions carried from the sources themselves. The 1990 count exists in two official versions, 20,469 as published and 20,447 as later revised, and this site uses the revised figure. And the rise from 1990 to 2000 reads as 154 percent growth, but the Bureau’s geographic-change notes say Bend city “gained and lost territory”: part of it is the boundary moving, not people arriving.

Where the founder’s “two thousand” comes from, when the census says 536

The 1913 book calls Bend “a town of two thousand”, and that is the club’s own founder speaking in the year of the oath. It is a contemporary claim, and it is the only source for the figure: no census supports 2,000.

The nearest counts are 536 in 1910 and 5,415 in 1920. The years between are not published for places, so interpolating to reach 1912 would be guessing a source value. The figure is kept because it is sourced, and attributed because it is a claim rather than a count.

A town that had counted 536 in 1910 could have held two thousand by 1913, and the founder had every reason to round upward at a dinner about the city Bend would become. Both numbers are on this page for that reason: 536 is what was counted, two thousand is what was said, and the promise was made against the second.

The men who made the promise carried it as far as they could, which was a lifetime. The town did the rest.

The original club is gone. The Emblem remains.

They carried it to 100,000. Now it’s ours to carry forward.

BendEmblem.com, "Carrying it forward," https://bendemblem.com/history/carrying-it-forward/, accessed 2026-09-20.

Last verified 2026-09-20. This page as JSON