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Glass, pine and advertising
The Bend Bulletin · November 1, 1916
In the story: 3. Wearing the promise, 1914–1916.
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The emblem was appearing in architectural glass, on timber and in advertising by November 1916.
A headline, a subhead, two paragraphs and the emblem itself printed between them under the caption “The Emblem.” The record used to carry one sentence of this. The whole of it is set apart below, because each part does something the others do not.
The first paragraph describes the O’Kane glass where it is, in 1916, before any of it was lost — a transom over each window and the stairway window at the rear. That is the count the building’s 1986 nomination is measuring against when it says six originals survive on Oregon Avenue.
The second names the product. The pine was “being called Bend Shevlin pine”, which is why the company’s own advertisement of June 1917 can set the emblem and then the words SHEVLIN PINE and expect a reader to finish the line. The device stands in for the word, and here is the paper spelling out what the device says.
Between them the Bulletin printed the emblem, about an inch across. It is the second-oldest measured drawing in this archive, after the Bend Park Company’s of July 1912.
From the source
EMBLEM IS DECORATIVE
Club Device Used on O’Kane Building. Also by Shevlin Company.
One of the attractive features of the O’Kane building, which is now rapidly nearing completion at the corner of Oregon and Bond streets, is the use of the Bend emblem of the Emblem Club. The emblem is set in the transom over each window in leaded glass and also is placed in the stairway window at the rear of the building.
The Emblem.
The emblem is also being used by The Shevlin-Hixon Company to mark a part of its product, being stamped on the pine, which is being called Bend Shevlin pine. The company is also using the emblem in its advertising.