Bend Emblem

Home / Archive / 2018

A new badge for Downtown Bend

Downtown Bend Business Association · 2018

In the story: 7. They got there, 2011–2021.

A green circular badge with white BEND letters, DOWNTOWN above and EST. 1903 below.
Image as published by DBBA. Downtown Bend Business Association · design credited to Chad DeWile Examine the original

Downtown Bend commissioned a badge in 2018 that places a small Bend emblem within its own enclosing shape.

The Downtown Bend Business Association names Chad DeWile as the designer. Its account and contemporary reporting describe a rebranding effort informed by the city’s history.

Measured

The museum rounding, the rounded construction. The same rounded construction as 1917, with the last letter run straight down at one thickness instead of tapering.

Read at high confidence from 668 px of letter, which is the letters alone, at this drawing's own letter cut.

Each drawing is reduced to the same thing — the letters BEND, cropped to their own ink, rasterised at a common size — so two of them can be compared by shape alone.

Device aspect
0.998 The roundel’s width divided by its height. 1.000 is a true circle; anything else is an oval, or a photograph taken at an angle. 0.977 – 1.048 across the collection
Word aspect
1.000 The same ratio for the block of BEND letters alone, once cropped to their own ink. 0.927 – 1.862; the high end is lettering set wide rather than stacked
Figure ink
0.499 How much of the drawing is ink rather than ground. A heavy ring and fat letters push it up. 0.169 – 0.728, median 0.493
Coverage
0.497 How much of the normalised square the letters fill once every drawing is reduced to the same size. 0.198 – 0.576, median 0.456

What it most resembles. Two digitisations of a single printing score 0.975, so that is what “the same artwork” looks like as a number.

Least like it: Bulletin business directory, August 1949, at 0.165.

Resemblance is not descent. A high score means two drawings have the same shape. It does not establish which came first, or that either was copied from the other.

Compare this drawing with another · The board · How the drawings were measured

Seen in use

21 dated sightings, 2022–2026. Each is a record of this object or this drawing somewhere else, and where a picture is hosted it is a documentary crop of the object, credited to whoever holds it.

Return to the archive