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Where the social record starts

Visit Bend · May 12, 2013

In the story: 7. They got there, 2011–2021.

A round disc with an off-white face and a bright green outer ring, the word BEND across it in grey capitals.
The disc as Visit Bend photographed it, 12 May 2013. Visit Bend · documentary reproduction Examine the original

Two photographs on one day in May 2013, and the beginning of everything this archive can see on Instagram.

The visitor bureau posted twice on 12 May 2013. One picture is a round disc, close up and slightly out of focus: an off-white face, a bright green outer ring, and BEND in grey capitals standing clear of the ring. The other is two people holding a tandem bicycle over their heads in what looks like a shop, with a large circular emblem on the wall behind them, mostly hidden by the bicycle.

Neither caption says what either object is — a sticker, a sign, a painted wall — and neither has been identified since. What they establish is a date. Before this, the earliest emblem sighting anybody had located on Facebook, Instagram or Threads was October 2025. These two posts move that back more than twelve years.

The green ring is the interesting part. Every other bureau mark in this archive is gold, blue or plain, and green appears nowhere else. That is a treatment rather than a construction, so it says nothing about family; it is recorded because a colour nobody else used is the kind of detail that identifies an object if the object ever turns up.

Measured

The Downtown file, the notched construction. The same narrow letters and notched E as the bureau roundel, with a capital N.

Read at medium confidence from 398 px of letter, which is the letters alone, at this drawing's own letter cut.

Each drawing is reduced to the same thing — the letters BEND, cropped to their own ink, rasterised at a common size — so two of them can be compared by shape alone.

Device aspect
1.000 The roundel’s width divided by its height. 1.000 is a true circle; anything else is an oval, or a photograph taken at an angle. 0.977 – 1.048 across the collection
Word aspect
1.000 The same ratio for the block of BEND letters alone, once cropped to their own ink. 0.927 – 1.862; the high end is lettering set wide rather than stacked
Figure ink
0.397 How much of the drawing is ink rather than ground. A heavy ring and fat letters push it up. 0.169 – 0.728, median 0.493
Coverage
0.398 How much of the normalised square the letters fill once every drawing is reduced to the same size. 0.198 – 0.576, median 0.456

What it most resembles. Two digitisations of a single printing score 0.975, so that is what “the same artwork” looks like as a number.

Least like it: Bend Rubber Stamp & Printing, at 0.206.

Resemblance is not descent. A high score means two drawings have the same shape. It does not establish which came first, or that either was copied from the other.

Compare this drawing with another · The board · How the drawings were measured

Seen in use

2 dated sightings, 2013. Each is a record of this object or this drawing somewhere else, and where a picture is hosted it is a documentary crop of the object, credited to whoever holds it.

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