Bend Emblem

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The City's mark today

City of Bend · December 23, 2025

In the story: 8. Carrying it forward, since 2022.

A cream disc with a heavy black ring, the word BEND across it in narrow black letters with an arched third letter.
The disc from the City's horizontal colour logo file. City of Bend · documentary reproduction Examine the original

One drawing and four lockups: what the City of Bend is actually using in 2026.

The archive's newest City mark before this was the neighborhood artwork of May 2023. This record is what a look in 2026 finds: four logo files the City is serving now, pulled from the sites that carry them.

The horizontal colour file sets a cream disc with a heavy black ring beside CITY OF BEND, and is the one a radio station reused in a December 2025 news story. The Water Services lockup stacks CITY OF BEND / WATER SERVICES under the same disc. The permits portal carries a plain version. And a fourth file, which the City named a night logo, is the same drawing as an outline in dark blue on transparency — filled nowhere, so what it looks like depends entirely on what it is laid over. The copy read here is not on a City site at all: it is hosted by Camp Fire Central Oregon, a Bend organisation that publishes the City's file alongside its own, which is how a mark travels and is worth saying in a record about what the City is using.

The drawing under all four is one drawing, and it is the bureau roundel — the construction first seen on the Chamber of Commerce's website in August 2001, named for its first known holder rather than its most visible one. Narrow letters clear of the ring, a notched B and a notched E at the same height, and the arched third letter the City calls the “Bend bug”.

Measured

The bureau roundel, the notched construction. Narrow letters, a notched E and a notched B at the same height, an arched third letter, and rounded corners.

Read at high confidence from 158 px of letter, which is the letters alone, at this drawing's own letter cut.

Each drawing is reduced to the same thing — the letters BEND, cropped to their own ink, rasterised at a common size — so two of them can be compared by shape alone.

Device aspect
1.000 The roundel’s width divided by its height. 1.000 is a true circle; anything else is an oval, or a photograph taken at an angle. 0.977 – 1.048 across the collection
Word aspect
1.000 The same ratio for the block of BEND letters alone, once cropped to their own ink. 0.927 – 1.862; the high end is lettering set wide rather than stacked
Figure ink
0.482 How much of the drawing is ink rather than ground. A heavy ring and fat letters push it up. 0.169 – 0.728, median 0.493
Coverage
0.377 How much of the normalised square the letters fill once every drawing is reduced to the same size. 0.198 – 0.576, median 0.456

What it most resembles. Two digitisations of a single printing score 0.975, so that is what “the same artwork” looks like as a number.

Least like it: Bend Rubber Stamp & Printing, at 0.185.

Resemblance is not descent. A high score means two drawings have the same shape. It does not establish which came first, or that either was copied from the other.

Compare this drawing with another · The board · How the drawings were measured

Seen in use

15 dated sightings, 2021–2026. Each is a record of this object or this drawing somewhere else, and where a picture is hosted it is a documentary crop of the object, credited to whoever holds it.
The same emblem drawn as a dark blue outline, the letters open rather than filled, on a transparent ground.
The file the City calls a night logo, as a Bend organisation publishes it: the same drawing as an outline. City of Bend · documentary reproduction Examine the original

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