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Bend, beer and the Three Sisters
Bend Brew Wear / LogoTournament · March 30, 2011
In the story: 7. They got there, 2011–2021.
A 2011 design contest placed the familiar round letters on a pint glass beneath the mountains.
Bend Brew Wear asked designers to include an existing Bend logo in a new apparel identity. The selected entry, number 27 by special-K, was submitted on March 30, 2011.
The narrow, rounded letters and tilted circle differ from the broad serifs of the common drawing. They offer an earlier comparison for Visit Bend’s later published mark. The contest identifies the composition’s designer; it does not identify the creator of the supplied Bend lettering.
Measured
The Downtown file, the notched construction. The same narrow letters and notched E as the bureau roundel, with a capital N.
Read at high confidence from 219 px of letter, which is an upper bound: this drawing's letters run into its ring, and no cut separates them.
Each drawing is reduced to the same thing — the letters BEND, cropped to their own ink, rasterised at a common size — so two of them can be compared by shape alone.
- Device aspect
- 1.000 The roundel’s width divided by its height. 1.000 is a true circle; anything else is an oval, or a photograph taken at an angle. 0.977 – 1.048 across the collection
- Word aspect
- 0.973 The same ratio for the block of BEND letters alone, once cropped to their own ink. 0.927 – 1.862; the high end is lettering set wide rather than stacked
- Figure ink
- 0.434 How much of the drawing is ink rather than ground. A heavy ring and fat letters push it up. 0.169 – 0.728, median 0.493
- Coverage
- 0.363 How much of the normalised square the letters fill once every drawing is reduced to the same size. 0.198 – 0.576, median 0.456
What it most resembles. Two digitisations of a single printing score 0.975, so that is what “the same artwork” looks like as a number.
- BendEmblem.com common master 0.394 — different drawings
- The Bend Bulletin, November 1916 0.389 — different drawings
- The same 1912 advertisement, from the page render 0.386 — different drawings
Least like it: The City’s roundel alone, 2016, at 0.228.
Resemblance is not descent. A high score means two drawings have the same shape. It does not establish which came first, or that either was copied from the other.
Compare this drawing with another · The board · How the drawings were measured