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The Bend Park Company and The Bend Book
The Bend Bulletin · June 21, 1911
In the story: 1. A city of two thousand, to 1912.
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A year before it published the emblem, the Bend Park Company announced a book about Bend and named the Seattle men behind it.
The emblem’s 1912 notice says the brand belongs to the Bend Park Company. This is that company’s first appearance in the Bend Bulletin, and a complete reading of the paper from 1903 to 1913 finds nothing earlier.
It arrives as a publisher. The Bend Book ran to 58 pages and 67 photographs, bound in brown, advertising Bend and the company’s new addition southeast of town. Among the Seattle stockholders the paper lists a “W. D. Cheeny” — almost certainly the W. D. Cheney who would become the Emblem Club’s Taboo, though the spelling is the paper’s and the identification is ours.
No copy of The Bend Book has been found. If one carries a device, it would be the earliest emblem artwork in existence.
From the source
NEW PUBLICATION LEADS FIELD.
Bend Park Company, Owners of Old Goodwillie Tract, Produce Masterpiece Advertising Bend and Their Newly Platted Holdings
What is undoubtedly one of the finest, if not the finest, publicity publications ever issued in the Pacific Northwest is that just produced by the Bend Park Company … Their booklet, entitled “The Bend Book,” is uniquely gotten up, printed on delicately tinted and attractive paper, bound elegantly in brown, illustrated with 67 photographs of scenes in and about Bend and along the Deschutes river, and containing 58 pages of clever and convincing reading matter.
Bend Park is the name of the old Goodwillie Tract, just southeast of town. It is now owned by the Bend Park Company, among the leading stockholders of which are W. D. Cheeny, E. B. Summy, J. W. Frerich, and N. G. Leithead, all of Seattle.