Home / Archive / April 6, 1922
Device a proven success
The Bend Bulletin · April 6, 1922
In the story: 4. Emblematic measles, 1917–1922.
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The day after the juniper block, the paper says the foundry was casting Bend emblems in quantity.
Three things follow from one sentence. It names the body that received the gavel and juniper block the previous day — the Bend Commercial Club, which had adopted its own constitution in the Emblem Club's hall eighteen months earlier. It establishes that the block was not a one-off: the works was casting the same device onto other things. And it gives the purpose plainly, which is advertising the town.
The heading is “Device a Proven Success”. That is ten weeks before the Commercial Club's committee formally reported on adopting “the one adopted several years ago by the Emblem club”, and before the same works announced it could cast the emblem in aluminium for automobiles. The foundry was already in production; the town caught up afterwards.
What the page will not tell us is what the device looked like. “Bend auto signs” and “Bend emblems” are the reporter's words for objects nobody has yet found.
From the source
Casey is also in charge for the Bend Iron Works of casting ‘Bend’ auto signs, and ‘Bend’ emblems for other purposes, similar to the one on the block presented to the Bend Commercial club Wednesday. This is being done largely for advertising purposes.