{ "id": "news-1921-05-05-1", "title": "\"The circular Bend emblem\" on butter wrappers, and the row that stopped it", "publisher": "The Bend Bulletin (weekly), 1921-05-05, image 1; Historic Oregon Newspapers", "sourceClass": "primary", "url": "https://oregonnews.uoregon.edu/lccn/sn96088235/1921-05-05/ed-1/seq-1/", "accessedOn": "2026-09-12", "notes": "A Redmond creamery shipped butter to Bend in wrappers bearing \"the circular Bend emblem\" to be sold as \"Bend butter\". The paper states the emblem used \"is that of the Emblem club of this city\". The Commercial Club's secretary investigated and the distributor agreed to stop using it.", "record": "https://bendemblem.com/archive/news-1921-05-05-1/", "evidence": { "id": "news-1921-05-05-1", "kind": "history", "date": "1921-05-05", "summary": "In 1921 a Redmond creamery sold butter in Bend under \"the circular Bend emblem\", identified as the Emblem Club's, until a complaint stopped it.", "findings": [ "Butter made in Redmond was shipped to Bend \"its wrappers bearing the circular Bend emblem, to be sold here as 'Bend butter'\" — the only contemporary description of the device's shape in this archive.", "\"The emblem which is being used is that of the Emblem club of this city\" — an explicit identification of the commercial mark with the club's device.", "The complaint came from J. F. Arnold, manager of the Central Oregon Farmers creamery, whose own product was \"Deschutes Gold Butter\".", "L. Antles, secretary of the Bend Commercial Club, investigated and took it up with the Redmond management.", "The local distributor then stated \"the Bend emblem would no longer be used on their butter wrappers\" — the emblem's use challenged and withdrawn, fourteen months before the town formally adopted it." ], "limitations": [ "\"Circular\" is the only description given. The page carries no image of the wrapper or the emblem, and no wrapper has been located.", "The dispute is reported as a claim by a competing creamery and a response by a distributor; no agreement, registration or legal instrument is mentioned or has been found.", "It does not establish who owned the emblem or on what authority the Commercial Club's secretary acted." ], "objects": [ { "path": "archive/online-research/2026-09-11-tier-a/1921-05-05-1.pdf", "sha256": "f9c813696d3ea58b4c9d3d3de73b099430a8aa7e17c3d139524063721eb189c1", "url": "https://oregonnews.uoregon.edu/lccn/sn96088235/1921-05-05/ed-1/seq-1/", "accessedOn": "2026-09-12", "role": "Received source bytes" } ], "images": [ { "original": "archive/online-research/2026-09-11-tier-a/1921-05-05-1.pdf", "page": 1, "box": [ 360, 564, 292, 1080 ], "title": "“Its wrappers bearing the circular Bend emblem”, May 1921.", "rights": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon; documentary reproduction, excluded from the project artwork license.", "color": true, "width": 1000, "render": "PyMuPDF at 144 dpi; JPEG quality 94", "sha256": "46d7edd5a6d967152c59f44cb4f85e7b95dee7d92a8336f459f014934f2b5b5b", "from": "archive/online-research/2026-09-11-tier-a/news-1921-05-05-1-page-1.jpg" } ], "family": null, "origin": null, "sourceIds": [], "review": { "status": "image-reviewed", "method": "Complete source page and selected crop inspected visually; OCR used only to locate the passage.", "reviewedOn": "2026-09-12" } }, "measurement": [], "appearances": [], "appearanceLeads": [], "exhibit": { "id": "news-1921-05-05-1", "title": "The circular Bend emblem", "intro": "The emblem on a commercial wrapper, called circular, called the club's, and taken off again inside a week.", "body": [ "J. F. Arnold, manager of the Central Oregon Farmers’ creamery, told the Bulletin that butter made in Redmond was being shipped to Bend in wrappers bearing a circular Bend emblem and sold here as Bend butter. The words “Deschutes Gold Butter”, the name of the product actually turned out in Redmond, were not on the wrapper; buyers took it for the local article, “only discovering the error when the superior quality of the real Bend butter was found lacking”. Lately the true origin had been rubber-stamped faintly at the ends of the roll, which Arnold thought could easily escape a purchaser.", "Then, in a single sentence and without ceremony, the paper says whose emblem it is.", "Three things follow, and each is rare. The emblem is described — “circular” — which is the only shape this archive has from a contemporary source, and it agrees with the roundel that resurfaces eighty years later. It is identified outright as the Emblem Club’s, not merely as a Bend device. And it is being used as a mark of origin on a product, in commerce, fourteen months before the town formally adopted it.", "The fourth thing is what happened next. Under the subhead “Antles Investigates”, L. Antles, secretary of the Bend Commercial Club, took the matter up with the Redmond creamery’s management and thought it could be settled without difficulty, doubting “whether the people of Redmond would care to have a product of that city sold through the use of Bend’s name”. Under a later heading the paper closes: “Following Mr. Arnold’s charge, it was stated by the local distributor for the Redmond creamery that the Bend emblem would no longer be used on their butter wrappers.”", "So the emblem was, in 1921, a thing a town could object to seeing misused — and the objection worked, without a lawyer and without a register. Nobody ever registered it federally or in Oregon. This is the nearest thing the record holds to it being enforced." ], "related": [ "news-1922-04-05-1", "news-1922-04-06-4", "bb-1922-06-15", "news-1921-02-03-7" ], "date": "1921-05-05", "collection": "emblems", "publication": "The Bend Bulletin", "images": [ { "name": "plate-1", "from": "archive/online-research/2026-09-11-tier-a/news-1921-05-05-1-page-1.jpg", "original": "archive/online-research/2026-09-11-tier-a/1921-05-05-1.pdf", "page": 1, "sha256": "46d7edd5a6d967152c59f44cb4f85e7b95dee7d92a8336f459f014934f2b5b5b", "box": [ 360, 564, 292, 1080 ], "width": 1000, "caption": "“Its wrappers bearing the circular Bend emblem”, May 1921.", "alt": "A newspaper column reporting that butter made in Redmond was shipped to Bend in wrappers bearing the circular Bend emblem, and that the emblem used was that of the Emblem club.", "credit": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon", "sourceUrl": "https://oregonnews.uoregon.edu/lccn/sn96088235/1921-05-05/ed-1/seq-1/", "color": true } ], "quote": "The emblem which is being used is that of the Emblem club of this city." }, "displayAssets": [ { "path": "/archive/news-1921-05-05-1/plate-1.webp", "source": "archive/online-research/2026-09-11-tier-a/news-1921-05-05-1-page-1.jpg", "sourceBox": [ 360, 564, 292, 1080 ], "height": 1080, "bytes": 55492, "width": 292, "quality": 76, "title": "“Its wrappers bearing the circular Bend emblem”, May 1921.", "rights": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon", "derivation": "Cut from archive/online-research/2026-09-11-tier-a/1921-05-05-1.pdf, PDF page 1; display source archive/online-research/2026-09-11-tier-a/news-1921-05-05-1-page-1.jpg: 292×1080 px at (360, 564). 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