{ "id": "news-1917-02-20-2", "title": "\"Bend Emblem Butter\" — a display advertisement carrying the emblem, February 1917", "publisher": "The Bend Bulletin, 1917-02-20, image 2; Historic Oregon Newspapers", "sourceClass": "primary", "url": "https://oregonnews.uoregon.edu/lccn/sn90051770/1917-02-20/ed-1/seq-2/", "accessedOn": "2026-09-12", "notes": "L. B. Lafollette announces Bend Emblem Butter on the Bend market. The advertisement prints the emblem twice: a heavy circular rule filled by BEND in condensed interlocking capitals. A dated drawing of the letter device inside the project's largest gap.", "record": "https://bendemblem.com/archive/news-1917-02-20-2/", "evidence": { "id": "news-1917-02-20-2", "kind": "variant", "date": "1917-02-20", "summary": "A February 1917 advertisement for \"Bend Emblem Butter\" prints the emblem itself, twelve days after the Bend Park Company printed the same mark in a box beside its own address.", "findings": [ "A display advertisement for \"Bend Emblem Butter\", placed by L. B. Lafollette, ran on February 20 and 21, 1917.", "It prints the emblem twice: a heavy circular rule filled by BEND in condensed, interlocking capitals spanning the disc.", "Measured on the native scan, the printed device is 109 by 113 pixels at about 304 dpi — close to circular, and roughly three eighths of an inch across on the page.", "This is a dated drawing of the letter device inside the years the project had recorded as holding none — 1917 to 2000.", "Its construction — compressed letters filling a ring — matches the 2001 Chamber roundel recorded here as \"tall narrow letters filling a ring\".", "The emblem is used as a commercial brand five years after the club adopted it and five years before the Commercial Club did.", "The February 21 repeat prints from the same block: the device measures 110×109 pixels on that page's native scan against 109×113 on February 20, so the advertiser held a standing cut of the emblem." ], "limitations": [ "The device is small on the page and the reproduction is limited by it. A native-resolution region is filed here at about 304 dpi, which is 2.1 times the detail of the 144 dpi page render, and the construction is legible in it; individual stroke weights and terminals are not. No proportional measurement of the letterforms should be taken from either reproduction.", "The advertisement does not say the device is the Emblem Club's, or name a designer, or claim any right in it. The identification of a \"Bend emblem\" with the club's device is stated in the paper four years later, not here.", "Resemblance of construction is not a documented chain. Nothing connects this block to the 2001 file except their shared form, and eighty-four undocumented years lie between them.", "L. B. Lafollette's relationship to the Emblem Club, if any, is unknown.", "The advertisement spells the advertiser two ways: “L. B. Lafallette” in the italic line and “L. B. LAFOLLETTE” in the signature. Both are on the page and neither is corrected here.", "The two impressions are compared by their measured pixel extents on two separate scans, which agree to within a few pixels. That is consistent with one block and inconsistent with a resetting at a different size; it is not a registration of the two images against each other." ], "objects": [ { "path": "archive/online-research/2026-09-11-tier-a/1917-02-20-2.pdf", "sha256": "474afde557a9bc009a7b1b3a8ba590e447737a62c64c7553ffbcc867642b6a2b", "url": "https://oregonnews.uoregon.edu/lccn/sn90051770/1917-02-20/ed-1/seq-2/", "accessedOn": "2026-09-12", "role": "Received source bytes" }, { "path": "archive/online-research/2026-09-11-tier-a/1917-emblem-native.jpg", "sha256": "c167ae6394abdaa87938d3b621994170fa56d09ed5a38a03f0cd90fa6ee37948", "url": "https://oregonnews.uoregon.edu/images/iiif/batch_oru_20210802Foo07_ver01%2Fdata%2Fsn90051770%2F15020700011%2F1917022001%2F0250.jp2/3130,545,210,180/full/0/default.jpg", "accessedOn": "2026-09-12", "role": "Received source bytes" }, { "path": "archive/online-research/2026-09-11-tier-a/1917-02-21-2.pdf", "sha256": "9c7d656f55332dee2fdba527f6cc9361b6b97b3d098603f6975c727e57ca2418", "url": "https://oregonnews.uoregon.edu/lccn/sn90051770/1917-02-21/ed-1/seq-2.pdf", "accessedOn": "2026-09-12", "role": "Received source bytes for the February 21, 1917 repeat run of the same advertisement" }, { "path": "archive/online-research/2026-09-11-tier-a/1917-02-21-emblem-native.jpg", "sha256": "142ea4eecad198b0fdc87ab977ba963fc930913ec316e4b10c8970dfb0952cd4", "url": "https://oregonnews.uoregon.edu/images/iiif/batch_oru_20210802Foo07_ver01%2Fdata%2Fsn90051770%2F15020700011%2F1917022101%2F0254.jp2/3045,450,210,180/full/0/default.jpg", "accessedOn": "2026-09-12", "role": "Received source bytes" } ], "images": [ { "original": "archive/online-research/2026-09-11-tier-a/1917-02-20-2.pdf", "page": 1, "box": [ 1250, 134, 540, 484 ], "title": "“Bend Emblem Butter”, with the emblem printed twice, February 1917.", "rights": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon; documentary reproduction, excluded from the project artwork license.", "color": true, "width": 1000, "render": "PyMuPDF at 144 dpi; JPEG quality 94", "sha256": "a3c0a5c7efae2b7814666503d718e2c8c6aad795256f948bc09edadbed596d69", "from": "archive/online-research/2026-09-11-tier-a/news-1917-02-20-2-page-1.jpg" }, { "original": "archive/online-research/2026-09-11-tier-a/1917-emblem-native.jpg", "page": null, "box": [ 32, 22, 126, 130 ], "title": "The emblem as printed, February 1917 — native-resolution region.", "rights": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon; documentary reproduction, excluded from the project artwork license.", "color": true, "width": 900, "render": "Native-resolution IIIF region at (3130,545), 210×180 pixels, from the 3856×5642 page (about 304 dpi); display crop recorded below. The printed device itself is 109×113 pixels.", "sha256": "c167ae6394abdaa87938d3b621994170fa56d09ed5a38a03f0cd90fa6ee37948", "from": "archive/online-research/2026-09-11-tier-a/1917-emblem-native.jpg" }, { "original": "archive/online-research/2026-09-11-tier-a/1917-02-21-emblem-native.jpg", "page": null, "box": [ 30, 46, 126, 124 ], "title": "The same block the next day, February 21, 1917 — native-resolution region.", "rights": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon; documentary reproduction, excluded from the project artwork license.", "color": true, "width": 900, "render": "Native-resolution IIIF region at (3045,450), 210×180 pixels, from the 3836×5578 page of February 21, 1917; display crop recorded below. The device measures 110×109 pixels here against 109×113 on February 20 — the same block, not a resetting.", "sha256": "142ea4eecad198b0fdc87ab977ba963fc930913ec316e4b10c8970dfb0952cd4", "from": "archive/online-research/2026-09-11-tier-a/1917-02-21-emblem-native.jpg" } ], "sourceIds": [], "review": { "status": "image-reviewed", "method": "Complete source page and selected crop inspected visually; OCR used only to locate the passage.", "reviewedOn": "2026-09-12" }, "family": "the-1917-rounded-cut", "origin": "A butter brand’s standing cut, printed in the Bulletin on 20 and 21 February 1917 by L. B. Lafollette. Where the advertiser got the artwork is not documented here, and the advertisement claims no right in it. It is filed as a variant on the same rule as every other drawing in the family tree: a family is a construction, and membership says two drawings are made the same way rather than that one came from the other." }, "measurement": [ { "id": "news-1917-02-20-2", "label": "Bend Emblem Butter, February 1917", "recordId": "news-1917-02-20-2", "role": "specimen", "family": { "id": "the-1917-rounded-cut", "name": "The 1917 rounding", "diagnostic": "The 1912 cut's broad letters and three-armed E with corners that turn in a curve, and the last letter still tapering to a point." }, "standsAlone": false, "construction": "The rounded construction", "confidence": "medium", "readAt": 110.4, "readAtBasis": "an upper bound: this drawing's letters run into its ring, and no cut separates them", "metrics": [ { "key": "deviceAspect", "label": "Device aspect", "what": "The roundel’s width divided by its height. 1.000 is a true circle; anything else is an oval, or a photograph taken at an angle.", "range": "0.977 – 1.048 across the collection", "value": 0.983 }, { "key": "wordAspect", "label": "Word aspect", "what": "The same ratio for the block of BEND letters alone, once cropped to their own ink.", "range": "0.927 – 1.862; the high end is lettering set wide rather than stacked", "value": 0.992 }, { "key": "figureInk", "label": "Figure ink", "what": "How much of the drawing is ink rather than ground. A heavy ring and fat letters push it up.", "range": "0.169 – 0.728, median 0.493", "value": 0.5056 }, { "key": "coverage", "label": "Coverage", "what": "How much of the normalised square the letters fill once every drawing is reduced to the same size.", "range": "0.198 – 0.576, median 0.456", "value": 0.3985 } ], "nearest": [ { "id": "project-common", "label": "BendEmblem.com common master", "iou": 0.615, "reading": "related letterforms, clearly redrawn", "href": "/emblems/files/#cutout-black" }, { "id": "city-neighborhoods-2023", "label": "City of Bend Neighborhoods, 2023", "iou": 0.5294, "reading": "related letterforms, clearly redrawn", "href": "/archive/city-neighborhoods-2023/" }, { "id": "city-mark-2026", "label": "The City of Bend's current mark", "iou": 0.501, "reading": "related letterforms, clearly redrawn", "href": "/archive/city-mark-2026/" } ], "furthest": { "id": "bb-1943-09-01-7", "label": "Bulletin business directory, September 1943", "iou": 0.051, "href": "/archive/bb-1943-09-01-7/" }, "ties": [], "excludedReason": null, "control": 0.975 } ], "appearances": [], "appearanceLeads": [], "exhibit": { "id": "news-1917-02-20-2", "title": "Bend Emblem Butter", "intro": "A grocery advertisement, and the emblem printed inside it — twelve days after the company that claimed the brand printed the same mark beside its own address.", "body": [ "The advertisement prints the emblem twice: a heavy circular rule filled edge to edge by the word BEND in condensed, interlocking capitals, the letters leaning slightly right and conjoined so they span the disc, with the outer strokes of the B and the D running into the ring itself. It ran on February 20 and again on February 21, 1917.", "It is a small block: about three eighths of an inch across on the page, printed at the size of a trademark rather than a masthead. Everything that can be said about its drawing has to be said from that.", "It ran again the next day, and the block is the same one. Measured on each paper's own native scan, the device is 109 by 113 pixels on February 20 and 110 by 109 on February 21 — the same electrotype, inked a little more heavily the second day, not a fresh setting. Whoever placed the advertisement owned the cut.", "This archive has described 1917 to 2000 as its largest gap — the years without a single dated drawing of the letter device, with the earliest afterwards a Chamber of Commerce roundel captured in August 2001. This page falls inside that gap at its very start, and it is a drawing: not a description, not a reference, but the device itself, printed, dated and local.", "Set the two side by side. The 2001 file is recorded here as “tall narrow letters filling a ring”. The 1917 block is condensed capitals filling a circular rule. That is the same construction eighty-four years apart, and it is the first physical evidence the project has that the modern roundel's form has an early ancestor rather than a modern invention.", "It also puts the emblem on a product five years after the club adopted it and five years before the town did — as a brand name, not a civic badge. Four years later a Redmond creamery would be selling butter in Bend under “the circular Bend emblem”, and the paper would identify that emblem as the Emblem Club's." ], "related": [ "news-1921-05-05-1", "bb-1922-06-15", "news-1922-04-05-1" ], "date": "1917-02-20", "collection": "emblems", "publication": "The Bend Bulletin", "images": [ { "name": "plate-1", "from": "archive/online-research/2026-09-11-tier-a/news-1917-02-20-2-page-1.jpg", "original": "archive/online-research/2026-09-11-tier-a/1917-02-20-2.pdf", "page": 1, "sha256": "a3c0a5c7efae2b7814666503d718e2c8c6aad795256f948bc09edadbed596d69", "box": [ 1250, 134, 540, 484 ], "width": 1000, "caption": "“Bend Emblem Butter”, with the emblem printed twice, February 1917.", "alt": "A newspaper display advertisement headed “An Announcement!” for Bend Emblem Butter, printing twice a circular device filled by the word BEND in condensed interlocking capitals.", "credit": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon", "sourceUrl": "https://oregonnews.uoregon.edu/lccn/sn90051770/1917-02-20/ed-1/seq-2/", "color": true }, { "name": "emblem", "from": "archive/online-research/2026-09-11-tier-a/1917-emblem-native.jpg", "original": "archive/online-research/2026-09-11-tier-a/1917-emblem-native.jpg", "page": null, "sha256": "c167ae6394abdaa87938d3b621994170fa56d09ed5a38a03f0cd90fa6ee37948", "box": [ 32, 22, 126, 130 ], "width": 900, "caption": "The emblem as printed, February 1917 — native-resolution region.", "alt": "A circular device filled edge to edge by the word BEND in condensed, slightly right-leaning interlocking capitals, the outer strokes running into the ring.", "credit": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon", "sourceUrl": "https://oregonnews.uoregon.edu/lccn/sn90051770/1917-02-20/ed-1/seq-2/", "color": true }, { "name": "emblem-day-two", "from": "archive/online-research/2026-09-11-tier-a/1917-02-21-emblem-native.jpg", "original": "archive/online-research/2026-09-11-tier-a/1917-02-21-emblem-native.jpg", "page": null, "sha256": "142ea4eecad198b0fdc87ab977ba963fc930913ec316e4b10c8970dfb0952cd4", "box": [ 30, 46, 126, 124 ], "width": 900, "caption": "The same block the next day, February 21, 1917 — native-resolution region.", "alt": "The same circular BEND device as printed the previous day, inked slightly more heavily, from the February 21, 1917 run of the advertisement.", "credit": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon", "sourceUrl": "https://oregonnews.uoregon.edu/lccn/sn90051770/1917-02-21/ed-1/seq-2/", "color": true } ], "quote": "An Announcement! L. B. Lafollette announces the placing upon the Bend Market BEND EMBLEM BUTTER, which will be for sale by all dealers. Bend Emblem Butter is manufactured from carefully selected, High Grade Pasteurized Cream, and is strictly a Central Oregon Product. QUALITY GUARANTEED — You be the Judge! You are invited to give BEND ‘BUTTER’ A TRIAL." }, "displayAssets": [ { "path": "/archive/news-1917-02-20-2/plate-1.webp", "source": "archive/online-research/2026-09-11-tier-a/news-1917-02-20-2-page-1.jpg", "sourceBox": [ 1250, 134, 540, 484 ], "height": 484, "bytes": 37026, "width": 540, "quality": 82, "title": "“Bend Emblem Butter”, with the emblem printed twice, February 1917.", "rights": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon", "derivation": "Cut from archive/online-research/2026-09-11-tier-a/1917-02-20-2.pdf, PDF page 1; display source archive/online-research/2026-09-11-tier-a/news-1917-02-20-2-page-1.jpg: 540×484 px at (1250, 134). 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