{
  "id": "bend-dont-break-it",
  "title": "BEND DON’T BREAK IT: the filed commercial specimen",
  "publisher": "Oregon Secretary of State, 2021 public filing",
  "sourceClass": "primary",
  "url": "https://records.sos.state.or.us/ORSOSCMSearch/Search/DocumentStream.ashx?uri=8319006",
  "accessedOn": "2026-09-10",
  "notes": "Oregon’s 2021 public filing includes a circular Bend mark with a separate slogan.",
  "record": "https://bendemblem.com/archive/bend-dont-break-it/",
  "evidence": {
    "id": "bend-dont-break-it",
    "kind": "variant",
    "date": "2021 filing",
    "summary": "Oregon’s 2021 public filing includes a circular Bend mark with a separate slogan.",
    "findings": [
      "The filing and attached specimen document the applicant’s claimed commercial use. They do not establish ownership of every historic Bend drawing."
    ],
    "limitations": [
      "The filing date is not necessarily first use. This catalog does not give a legal opinion on current registration status or scope."
    ],
    "objects": [
      {
        "path": "archive/logo-reference/2026-09-10-public-leads/oregon-51720-2021.pdf",
        "sha256": "b526dc34e8cf37134c36a176ef651413580a22fdcd609eaabd4748966885bb31",
        "url": "https://records.sos.state.or.us/ORSOSCMSearch/Search/DocumentStream.ashx?uri=8319006",
        "accessedOn": "2026-09-10",
        "role": "received source bytes"
      }
    ],
    "images": [
      {
        "from": "archive/online-research/2026-09-10/oregon-51720-2021-page-2.webp",
        "original": "archive/logo-reference/2026-09-10-public-leads/oregon-51720-2021.pdf",
        "page": 2,
        "box": null,
        "title": "Specimen attached to the public filing",
        "rights": "Third-party documentary evidence. No project license or fabrication permission is granted.",
        "color": true,
        "width": 1000,
        "render": "PyMuPDF, 144 dpi; page numbers are one-based PDF pages; lossless WebP display-source encoding",
        "sha256": "02fe6adfb3912ae7591bc13796288332bc2e14804f2dd234ee432e37c355b500"
      }
    ],
    "family": "Commercial slogan composite",
    "origin": "Commercial applicant’s public specimen; no common-family authorship inferred.",
    "sourceIds": [],
    "review": {
      "status": "image-reviewed",
      "method": "Source page image inspected and findings limited to the material identified below.",
      "reviewedOn": "2026-09-10"
    }
  },
  "measurement": [
    {
      "id": "bend-dont-break-it",
      "label": "Bend Don’t Break It, 2021",
      "recordId": "bend-dont-break-it",
      "role": "specimen",
      "family": {
        "id": "the-downtown-file",
        "name": "The Downtown file",
        "diagnostic": "The same narrow letters and notched E as the bureau roundel, with a capital N."
      },
      "standsAlone": false,
      "construction": "The notched construction",
      "confidence": "high",
      "readAt": 543.1,
      "readAtBasis": "the letters alone, at this drawing's own letter cut",
      "metrics": [
        {
          "key": "deviceAspect",
          "label": "Device aspect",
          "what": "The roundel’s width divided by its height. 1.000 is a true circle; anything else is an oval, or a photograph taken at an angle.",
          "range": "0.977 – 1.048 across the collection",
          "value": 0.99
        },
        {
          "key": "wordAspect",
          "label": "Word aspect",
          "what": "The same ratio for the block of BEND letters alone, once cropped to their own ink.",
          "range": "0.927 – 1.862; the high end is lettering set wide rather than stacked",
          "value": 1
        },
        {
          "key": "figureInk",
          "label": "Figure ink",
          "what": "How much of the drawing is ink rather than ground. A heavy ring and fat letters push it up.",
          "range": "0.169 – 0.728, median 0.493",
          "value": 0.4549
        },
        {
          "key": "coverage",
          "label": "Coverage",
          "what": "How much of the normalised square the letters fill once every drawing is reduced to the same size.",
          "range": "0.198 – 0.576, median 0.456",
          "value": 0.4544
        }
      ],
      "nearest": [
        {
          "id": "project-adaptation",
          "label": "BendEmblem.com 1912 adaptation",
          "iou": 0.5258,
          "reading": "related letterforms, clearly redrawn",
          "href": "/emblems/files/#1912-modern-black"
        },
        {
          "id": "dhs-2012-emblem",
          "label": "Deschutes Historical Museum, 2012",
          "iou": 0.5135,
          "reading": "related letterforms, clearly redrawn",
          "href": "/archive/dhs-2012-emblem/"
        },
        {
          "id": "news-1953-06-16-18",
          "label": "Bend Chamber of Commerce, June 1953",
          "iou": 0.506,
          "reading": "related letterforms, clearly redrawn",
          "href": "/archive/news-1953-06-16-18/"
        }
      ],
      "furthest": {
        "id": "bb-1949-08-24-12",
        "label": "Bulletin business directory, August 1949",
        "iou": 0.0937,
        "href": "/archive/bb-1949-08-24-12/"
      },
      "ties": [],
      "excludedReason": null,
      "control": 0.975
    }
  ],
  "appearances": [],
  "appearanceLeads": [],
  "exhibit": {
    "id": "bend-dont-break-it",
    "title": "Bend Don’t Break It",
    "intro": "A circular Bend design joins a separate slogan in this commercial specimen filed with Oregon in 2021.",
    "body": [
      "The specimen records one business use of the emblem. The filing date does not establish the drawing’s first use or authorship."
    ],
    "related": [
      "bend-contracting"
    ],
    "date": "2021",
    "collection": "emblems",
    "images": [
      {
        "name": "plate-1",
        "from": "archive/online-research/2026-09-10/oregon-51720-2021-page-2.webp",
        "original": "archive/logo-reference/2026-09-10-public-leads/oregon-51720-2021.pdf",
        "page": 2,
        "sha256": "02fe6adfb3912ae7591bc13796288332bc2e14804f2dd234ee432e37c355b500",
        "box": null,
        "width": 1000,
        "caption": "Specimen attached to the public filing.",
        "alt": "Black BEND letters within a circle, with the separate gold slogan DON’T BREAK IT! below.",
        "credit": "Commercial specimen · Oregon Secretary of State",
        "sourceUrl": "https://records.sos.state.or.us/ORSOSCMSearch/Search/DocumentStream.ashx?uri=8319006",
        "color": true
      }
    ],
    "publication": "Oregon Secretary of State, 2021 public filing",
    "galleryTitle": "Bend Don’t Break It",
    "galleryDescription": "A circular Bend drawing joins a separate slogan in a 2021 commercial specimen."
  },
  "displayAssets": [
    {
      "path": "/archive/bend-dont-break-it/plate-1.webp",
      "source": "archive/online-research/2026-09-10/oregon-51720-2021-page-2.webp",
      "sourceBox": null,
      "height": 1308,
      "bytes": 27972,
      "width": 1000,
      "quality": 82,
      "title": "Specimen attached to the public filing.",
      "rights": "Commercial specimen · Oregon Secretary of State",
      "derivation": "Cut from archive/logo-reference/2026-09-10-public-leads/oregon-51720-2021.pdf, PDF page 2; display source archive/online-research/2026-09-10/oregon-51720-2021-page-2.webp: the full 1218×1593 px page. Converted to color WebP at 1000 px wide, quality 82. Context thumbnail; open the source record for full-resolution reading."
    }
  ],
  "pageSources": [],
  "clipping": null
}