{ "id": "bb-1917-06-28-2", "title": "The emblem on a Shevlin Pine advertisement, June 1917", "publisher": "The Bend Bulletin, 1917-06-28, image 2; Historic Oregon Newspapers", "sourceClass": "primary", "url": "https://oregonnews.uoregon.edu/lccn/sn90051770/1917-06-28/ed-1/seq-2/", "accessedOn": "2026-09-14", "notes": "The emblem stands at the head of “SHEVLIN PINE — SOLD BY MILLER LUMBER COMPANY”, doing the work of the word Bend rather than repeating it,, about 112 px across. Four months after the Bend Emblem Butter advertisement that had been the latest dated impression on file, and the same commercial use the 1916 article describes.", "record": "https://bendemblem.com/archive/bb-1917-06-28-2/", "evidence": { "id": "bb-1917-06-28-2", "kind": "variant", "date": "1917-06-28", "summary": "The emblem heading a Shevlin Pine advertisement, four months after the butter advertisement that had been the latest dated impression on file.", "findings": [ "Page 2 of the Bend Bulletin of 28 June 1917 carries the emblem at the head of “SHEVLIN PINE — SOLD BY MILLER LUMBER COMPANY — SASH, DOORS and MILL WORK”, with the emblem at the head of the advertisement, about 112 px across on the native scan.", "The 1916 article already described Shevlin-Hixon using the emblem on its pine. This is a dated instance of that use, and it moves the latest dated impression on file from February 1917 to June 1917." ], "limitations": [ "Not measured. At about 112 px the device is the same order as the 1917 butter impression, which the registry already calls near the lower limit of what thresholds into letters.", "One issue of 1917 was swept, chosen because it was outsized. The months between this and the next impression on file are unexamined, not empty." ], "objects": [ { "path": "archive/online-research/2026-09-14-gap-impressions/1917-06-28-seq2-device-native.jpg", "sha256": "2432d40d2a5b0dd39241d16bef8c558472b8cc5c82dcb1143893a3a18d9bd241", "url": "https://oregonnews.uoregon.edu/images/iiif/batch_oru_20210802Foo07_ver01%2Fdata%2Fsn90051770%2F15020700011%2F1917062801%2F0698.jp2/2732,2534,136,136/full/0/default.jpg", "accessedOn": "2026-09-14", "role": "Received source bytes — the device at native resolution." }, { "path": "archive/online-research/2026-09-14-gap-impressions/1917-06-28-seq2.pdf", "sha256": "2c1918b85684145f92d8cd9a33a938943f71d09cc7777089fb26fe96dd6aee5a", "url": "https://oregonnews.uoregon.edu/lccn/sn90051770/1917-06-28/ed-1/seq-2.pdf", "accessedOn": "2026-09-14", "role": "Received source bytes — the whole page." }, { "path": "archive/online-research/2026-09-14-gap-impressions/1917-06-28-seq2-page-1.jpg", "sha256": "d7ef5ba7884deab35464480f4e0ad7c901266d31f958ad662d5b0a57e569b445", "url": "https://oregonnews.uoregon.edu/lccn/sn90051770/1917-06-28/ed-1/seq-2/", "accessedOn": "2026-09-14", "role": "Display render of the page, PyMuPDF at 144 dpi, JPEG quality 94." } ], "images": [ { "original": "archive/online-research/2026-09-14-gap-impressions/1917-06-28-seq2.pdf", "page": 1, "box": [ 1048, 949, 737, 592 ], "title": "The emblem on the Shevlin Pine advertisement, 28 June 1917.", "rights": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon; documentary reproduction, excluded from the project artwork license.", "color": true, "width": 1000, "render": "PyMuPDF at 144 dpi; JPEG quality 94; display crop recorded here.", "sha256": "d7ef5ba7884deab35464480f4e0ad7c901266d31f958ad662d5b0a57e569b445", "from": "archive/online-research/2026-09-14-gap-impressions/1917-06-28-seq2-page-1.jpg" } ], "sourceIds": [], "review": { "status": "image-reviewed", "method": "The detector proposed; the page was opened at native resolution and looked at.", "reviewedOn": "2026-09-14" }, "family": "the-1917-rounded-cut", "origin": "Shevlin-Hixon’s advertising use of the emblem, placed by Miller Lumber and printed in the Bulletin on 28 June 1917. The 1916 article describes that use; this dates an instance of it. Who cut the device, and whether the lumber company had its own, is not documented here." }, "measurement": [ { "id": "bb-1917-06-28-2", "label": "Bend Shevlin Pine, June 1917", "recordId": "bb-1917-06-28-2", "role": "specimen", "family": { "id": "the-1917-rounded-cut", "name": "The 1917 rounding", "diagnostic": "The 1912 cut's broad letters and three-armed E with corners that turn in a curve, and the last letter still tapering to a point." }, "standsAlone": false, "construction": "The rounded construction", "confidence": "medium", "readAt": 99.2, "readAtBasis": "an upper bound: this drawing's letters run into its ring, and no cut separates them", "metrics": [ { "key": "deviceAspect", "label": "Device aspect", "what": "The roundel’s width divided by its height. 1.000 is a true circle; anything else is an oval, or a photograph taken at an angle.", "range": "0.977 – 1.048 across the collection", "value": 1.018 }, { "key": "wordAspect", "label": "Word aspect", "what": "The same ratio for the block of BEND letters alone, once cropped to their own ink.", "range": "0.927 – 1.862; the high end is lettering set wide rather than stacked", "value": 1.034 }, { "key": "figureInk", "label": "Figure ink", "what": "How much of the drawing is ink rather than ground. A heavy ring and fat letters push it up.", "range": "0.169 – 0.728, median 0.493", "value": 0.4641 }, { "key": "coverage", "label": "Coverage", "what": "How much of the normalised square the letters fill once every drawing is reduced to the same size.", "range": "0.198 – 0.576, median 0.456", "value": 0.4199 } ], "nearest": [ { "id": "bb-1925-09-19-32", "label": "Deschutes County Fair edition, September 1925", "iou": 0.664, "reading": "related letterforms, clearly redrawn", "href": "/archive/bb-1925-09-19-32/" }, { "id": "bb-1912-07-03", "label": "Bend Park Company, July 1912", "iou": 0.4636, "reading": "different drawings", "href": "/archive/bb-1912-07-03/" }, { "id": "bb-1912-07-03-page", "label": "The same 1912 advertisement, from the page render", "iou": 0.4615, "reading": "different drawings", "href": "/archive/bb-1912-07-03/" } ], "furthest": { "id": "dbba-2011-circle", "label": "Downtown Bend's earlier circle device, 2011", "iou": 0.2354, "href": "/archive/dbba-2011-circle/" }, "ties": [], "excludedReason": null, "control": 0.975 } ], "appearances": [], "appearanceLeads": [], "exhibit": { "id": "bb-1917-06-28-2", "title": "Bend Shevlin Pine, 1917", "intro": "The emblem selling lumber in June 1917, four months later than the record had run.", "body": [ "Page 2 of the Bend Bulletin of 28 June 1917, in a ruled box among the homestead notices and under an advertisement for the Grand Theatre. The emblem is at the head of it, about an inch across, and then the words.", "The headline is worth reading carefully, because this record used to transcribe it as “BEND SHEVLIN PINE”. The page does not set the word BEND. It sets the emblem, and then “SHEVLIN PINE” — the device doing the work of the word, in a line a reader completes without being told to. That is what a civic mark is for, and flattening it into type loses the whole of it.", "The 1916 article about the O’Kane building already said Shevlin-Hixon was using the emblem on its pine. This is that use with a date on it, and it moves the latest dated impression in the archive from the Bend Emblem Butter advertisement of February 1917 to the end of June.", "Four months is not much against a gap that once ran eighty-four years. It is here because the edges of a gap are worth as much as its middle, and because one swept issue produced it: the paper of 28 June 1917 was opened only because it ran sixteen pages where that year’s median was four.", "The same box carries a second advertiser below a rule — Bend White Pine Sash Co., for sash factory wood — which is not part of the passage and has no emblem on it." ], "related": [ "news-1917-02-20-2", "news-1916-11-22-9", "bb-1925-09-19-32", "bb-1912-07-03" ], "date": "1917-06-28", "collection": "emblems", "publication": "The Bend Bulletin", "images": [ { "name": "plate-1", "from": "archive/online-research/2026-09-14-gap-impressions/1917-06-28-seq2-page-1.jpg", "original": "archive/online-research/2026-09-14-gap-impressions/1917-06-28-seq2.pdf", "page": 1, "sha256": "d7ef5ba7884deab35464480f4e0ad7c901266d31f958ad662d5b0a57e569b445", "box": [ 1048, 949, 737, 592 ], "width": 1000, "caption": "The Shevlin Pine advertisement, 28 June 1917.", "alt": "A newspaper advertisement in a ruled box, headed by a circular BEND device followed by the words SHEVLIN PINE, over SOLD BY MILLER LUMBER COMPANY, SASH, DOORS and MILL WORK, Phone 1661.", "credit": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon", "sourceUrl": "https://oregonnews.uoregon.edu/lccn/sn90051770/1917-06-28/ed-1/seq-2/", "color": true } ], "quote": "SHEVLIN PINE\n\nSOLD BY\n\nMILLER LUMBER COMPANY\n\nSASH, DOORS and MILL WORK\n\nPhone 1661" }, "displayAssets": [ { "path": "/archive/bb-1917-06-28-2/plate-1.webp", "source": "archive/online-research/2026-09-14-gap-impressions/1917-06-28-seq2-page-1.jpg", "sourceBox": [ 1048, 949, 737, 592 ], "height": 592, "bytes": 54722, "width": 737, "quality": 76, "title": "The Shevlin Pine advertisement, 28 June 1917.", "rights": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon", "derivation": "Cut from archive/online-research/2026-09-14-gap-impressions/1917-06-28-seq2.pdf, PDF page 1; display source archive/online-research/2026-09-14-gap-impressions/1917-06-28-seq2-page-1.jpg: 737×592 px at (1048, 949). Converted to color WebP at 737 px wide, quality 76." } ], "pageSources": [], "clipping": null }