{ "id": "bb-1912-07-17", "title": "The Bend Park Company advertises, without the emblem", "publisher": "The Bend Bulletin", "sourceClass": "primary", "url": "https://oregonnews.uoregon.edu/lccn/sn96088235/1912-07-17/ed-1/seq-2/", "accessedOn": "2026-09-11", "notes": "A large display advertisement two weeks after the company published the emblem, carrying no emblem. Gives the company’s four office addresses.", "record": "https://bendemblem.com/archive/bb-1912-07-17/", "evidence": { "id": "bb-1912-07-17", "kind": "history", "date": "1912-07-17", "summary": "Two weeks after publishing the emblem, its copyright holder advertised without using it.", "findings": [ "The advertisement is set in plain bold type with a decorative drop-cap and a typographic flourish. It carries no emblem.", "The signature block gives General Offices at 860–861 Empire Building, Seattle, with offices at Hotel Portland, 321 Paulsen Bldg. in Spokane, and Fourth and Greenwood in Bend.", "It announces “a very attractive illustrated folder on BEND”, a further company publication issued the same month as the emblem." ], "limitations": [ "One advertisement cannot show that the company never used the emblem, only that it did not use it here.", "The illustrated folder has not been located." ], "objects": [ { "path": "archive/online-research/2026-09-11-tier-a/1912-07-17-2.pdf", "sha256": "492932ca15c8487fab0480692ee24b6851136e5dd6a4c38226d100a8c6d16bdd", "url": "https://oregonnews.uoregon.edu/lccn/sn96088235/1912-07-17/ed-1/seq-2/", "accessedOn": "2026-09-11", "role": "Received source bytes" } ], "images": [ { "original": "archive/online-research/2026-09-11-tier-a/1912-07-17-2.pdf", "page": 1, "box": [ 236, 200, 880, 1256 ], "title": "The company advertises, without its own emblem.", "rights": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon; documentary reproduction, excluded from the project artwork license.", "color": true, "width": 1000, "render": "PyMuPDF at 144 dpi; JPEG quality 94", "sha256": "566a7abc080b3c5d0b07d4125311cc437a16dc74f55a7562bb09cf47d8da0614", "from": "archive/online-research/2026-09-11-tier-a/bb-1912-07-17-page-1.jpg" } ], "family": null, "origin": null, "sourceIds": [], "review": { "status": "image-reviewed", "method": "Complete source page and selected crop inspected visually; OCR used only to locate the passage.", "reviewedOn": "2026-09-11" } }, "measurement": [], "appearances": [], "appearanceLeads": [], "exhibit": { "id": "bb-1912-07-17", "title": "The Bend Park Company advertises, without the emblem", "intro": "A fortnight after publishing the emblem, the company that owned its copyright ran a full advertisement and left it out.", "body": [ "The Bend Park Company had published the emblem on July 3 over a notice claiming the brand as its own. Two weeks later it advertised at length in the same paper, in plain type, and left it out.", "The advertisement is a column of body copy under a headline set in the paper’s own display type: five months of trading, upwards of 1,100 lots sold, the Great Northern quoted on Bend’s future as “the center of a great farming community”, lots at $150 to $300 on ten dollars down and ten a month, and “a very attractive illustrated folder on BEND, which they will mail upon request” — issued the same month the emblem appeared.", "Then it signs off, and the sign-off is the evidence. Between the body copy and the company’s name sits a printer’s ornament: a decorative cartouche out of the compositor’s case, the generic sort any advertisement might carry. That is the place a house mark goes, and two weeks after buying a full page to claim a brand, the company that owned it put a stock ornament there instead.", "That fits everything else the record shows. The emblem was the town’s device rather than any company’s house mark, and not even its copyright holder treated it as a logo." ], "related": [ "bb-1911-06-21", "bb-1912-07-03", "news-1943-02-12-1" ], "date": "1912-07-17", "collection": "club-life", "images": [ { "name": "plate-1", "from": "archive/online-research/2026-09-11-tier-a/bb-1912-07-17-page-1.jpg", "original": "archive/online-research/2026-09-11-tier-a/1912-07-17-2.pdf", "page": 1, "sha256": "566a7abc080b3c5d0b07d4125311cc437a16dc74f55a7562bb09cf47d8da0614", "box": [ 236, 200, 880, 1256 ], "width": 1000, "caption": "The company’s advertisement and its four offices.", "alt": "A large newspaper advertisement headed The Bend Park Company, in plain bold type, listing offices in Seattle, Portland, Spokane and Bend.", "credit": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon", "sourceUrl": "https://oregonnews.uoregon.edu/lccn/sn96088235/1912-07-17/ed-1/seq-2/", "color": true } ], "publication": "The Bend Bulletin", "quote": "Bend Park Company\n\nGeneral Offices, 860-861 Empire Building, Seattle, Wash.\n\nPortland, Oregon: Court Entrance, Hotel Portland.\n\nSpokane, Wash.: 321 Paulsen Bldg.,\n\nBend: Fourth and Greenwood." }, "displayAssets": [ { "path": "/archive/bb-1912-07-17/plate-1.webp", "source": "archive/online-research/2026-09-11-tier-a/bb-1912-07-17-page-1.jpg", "sourceBox": [ 236, 200, 880, 1256 ], "height": 1256, "bytes": 64666, "width": 880, "quality": 70, "title": "The company’s advertisement and its four offices.", "rights": "The Bend Bulletin · Historic Oregon Newspapers, University of Oregon", "derivation": "Cut from archive/online-research/2026-09-11-tier-a/1912-07-17-2.pdf, PDF page 1; display source archive/online-research/2026-09-11-tier-a/bb-1912-07-17-page-1.jpg: 880×1256 px at (236, 200). Converted to color WebP at 880 px wide, quality 70." } ], "pageSources": [], "clipping": null }