{ "id": "bb-1912-07-03", "title": "The Bend Bulletin, 3 July 1912, printed page 8 (image sequence 28): full-page advertisement carrying the emblem", "publisher": "Historic Oregon Newspapers, University of Oregon Libraries; page image filed in this project's archive", "sourceClass": "primary", "url": "https://oregonnews.uoregon.edu/lccn/sn96088235/1912-07-03/ed-1/seq-28/", "accessedOn": "2026-09-10", "notes": "\"The above brand is copyrighted. The Bend Park company, to whom it belongs, intend to devote a life-time to making this brand a coveted guaranty of integrity, optimism, persistence, co-operation, hospitality, and municipal patriotism.\" The earliest publication of the emblem this project has located.", "record": "https://bendemblem.com/archive/bb-1912-07-03/", "evidence": { "id": "bb-1912-07-03", "kind": "variant", "date": "July 3, 1912", "summary": "The dated advertisement prints the historical emblem and a notice concerning the Bend Park Company brand.", "findings": [ "This impression supplies the specimen for the project’s historical reconstruction. It is distinct from the supplied common master, whose creation history remains unknown." ], "limitations": [ "The advertisement’s assertions are contemporary claims, not a present-day legal clearance. Print defects and the central copyright detail require a documented reconstruction policy." ], "objects": [ { "path": "archive/newspapers/bend-bulletin/1912-07-03-bend-park-brand-copyrighted.pdf", "sha256": "1f4f75dfe3234823e1c87bc4f316699ec28237f5ad27d11335147a207440b657", "url": "https://oregonnews.uoregon.edu/lccn/sn96088235/1912-07-03/ed-1/seq-28.pdf", "accessedOn": "2026-09-10", "role": "received source bytes" }, { "path": "archive/newspapers/bend-bulletin/1912-07-03-bend-park-brand-copyrighted.jpg", "sha256": "043b826c9475ef20d688726645ceea077b203edf8ee4223a6d5d24dc60e3a5e9", "url": "https://oregonnews.uoregon.edu/lccn/sn96088235/1912-07-03/ed-1/seq-28/", "accessedOn": "2026-09-10", "role": "received source bytes" } ], "images": [ { "from": "archive/newspapers/bend-bulletin/1912-07-03-bend-park-brand-copyrighted.jpg", "original": "archive/newspapers/bend-bulletin/1912-07-03-bend-park-brand-copyrighted.jpg", "page": null, "box": [ 895, 815, 650, 610 ], "title": "The emblem in its 1912 newspaper impression", "rights": "The Bend Bulletin; scan from Historic Oregon Newspapers.", "color": true, "width": 900, "render": "Source raster; documentary crop and resize only", "sha256": "043b826c9475ef20d688726645ceea077b203edf8ee4223a6d5d24dc60e3a5e9" } ], "family": "Historical 1912 newspaper impression", "origin": "Dated Bend Park Company advertisement; this exact impression is the project’s reconstruction source.", "sourceIds": [ "news-1916-11-22-9" ], "review": { "status": "image-reviewed", "method": "Identified source image and accompanying description inspected; limitations recorded separately.", "reviewedOn": "2026-09-10" } }, "measurement": [ { "id": "bb-1912-07-03", "label": "Bend Park Company, July 1912", "recordId": "bb-1912-07-03", "role": "specimen", "family": { "id": "the-1912-cut", "name": "The 1912 cut", "diagnostic": "Broad letters, a three-armed E, a capital N, and corners that taper to a point." }, "standsAlone": false, "construction": "The angular construction", "confidence": "high", "readAt": 911.1, "readAtBasis": "an upper bound: this drawing's letters run into its ring, and no cut separates them", "metrics": [ { "key": "deviceAspect", "label": "Device aspect", "what": "The roundel’s width divided by its height. 1.000 is a true circle; anything else is an oval, or a photograph taken at an angle.", "range": "0.977 – 1.048 across the collection", "value": 1.011 }, { "key": "wordAspect", "label": "Word aspect", "what": "The same ratio for the block of BEND letters alone, once cropped to their own ink.", "range": "0.927 – 1.862; the high end is lettering set wide rather than stacked", "value": 1.005 }, { "key": "figureInk", "label": "Figure ink", "what": "How much of the drawing is ink rather than ground. A heavy ring and fat letters push it up.", "range": "0.169 – 0.728, median 0.493", "value": 0.7277 }, { "key": "coverage", "label": "Coverage", "what": "How much of the normalised square the letters fill once every drawing is reduced to the same size.", "range": "0.198 – 0.576, median 0.456", "value": 0.5712 } ], "nearest": [ { "id": "bb-1912-07-03-page", "label": "The same 1912 advertisement, from the page render", "iou": 0.975, "reading": "at or above the control — indistinguishable from one printing digitised twice", "href": "/archive/bb-1912-07-03/" }, { "id": "news-1916-11-22-9", "label": "The Bend Bulletin, November 1916", "iou": 0.93, "reading": "very close; the same drawing, or one traced from it", "href": "/archive/news-1916-11-22-9/" }, { "id": "project-faithful", "label": "BendEmblem.com 1912 reference", "iou": 0.8883, "reading": "a family resemblance, not the same cut", "href": "/emblems/files/#1912-black" } ], "furthest": { "id": "bb-1949-08-24-12", "label": "Bulletin business directory, August 1949", "iou": 0.1711, "href": "/archive/bb-1949-08-24-12/" }, "ties": [ { "from": "bb-1912-07-03", "to": "project-faithful", "kind": "documented", "label": "Traced", "basis": "Traced from the July 3 newspaper specimen, with the documented central-detail omission.", "test": null, "cites": [] }, { "from": "bb-1912-07-03", "to": "project-adaptation", "kind": "documented", "label": "Redrawn", "basis": "A new drawing based on the 1912 specimen, with deliberate optical changes.", "test": null, "cites": [] }, { "from": "bb-1912-07-03", "to": "news-1953-06-16-18", "kind": "hypothesis", "label": "Redrawn for the Chamber?", "basis": "The Chamber’s 1953 emblem scores about 0.69 against both period impressions at every cut: the same family, far below the 0.975 control, so a redrawing rather than the same block. Whether whoever drew it had an impression in front of them is unknown.", "test": "Part of this has now been run: the Bulletin’s outsized editions were swept for round devices and the paper’s own 1939 directory masthead came out of it, which is a surviving impression in the gap and measures far closer to 1912 than the Chamber’s drawing does. What remains is the sweep’s unopened middle — about 170 outsized issues between 1917 and 1952 are still unswept, and the directory’s own run is sampled at nine dates out of roughly 1,700 — and, for this edge specifically, anything that puts a drawing in the Chamber’s hands rather than the newspaper’s.", "cites": [] }, { "from": "bb-1912-07-03", "to": "dhs-2012-emblem", "kind": "hypothesis", "label": "Redrawn from the 1912 or 1916 cut?", "basis": "Every character of the museum’s drawing matches the period impressions - three-armed E, capital N, letters to the edge - and none matches the narrow families. It scores 0.70 against the 1912 cut, which is family rather than copy.", "test": "The Deschutes Historical Museum’s source file and its author, asked of the museum directly. A working file with a 1912 or 1916 scan under it would settle a direction the measurement cannot, and the museum is the first known holder.", "cites": [] }, { "from": "bb-1912-07-03", "to": "bb-1939-02-01-6", "kind": "measured", "label": "0.88, steady at every cut", "basis": "The 1939 directory masthead scores 0.8825 to 0.8916 against the July 1912 advertisement across every device cut — a spread of 0.009, the tightest any pair inside the 1917 to 2001 gap has held. The same-artwork band here is the 0.975 control and the 0.930 the 1916 reprint reaches, so this is the construction and not the block: a drawing of the same letters, not an impression of the same cut.", "test": null, "cites": [] } ], "excludedReason": null, "control": 0.975 }, { "id": "bb-1912-07-03-page", "label": "The same 1912 advertisement, from the page render", "recordId": "bb-1912-07-03", "role": "control", "family": { "id": "the-1912-cut", "name": "The 1912 cut", "diagnostic": "Broad letters, a three-armed E, a capital N, and corners that taper to a point." }, "standsAlone": false, "construction": "The angular construction", "confidence": "high", "readAt": 454.8, "readAtBasis": "an upper bound: this drawing's letters run into its ring, and no cut separates them", "metrics": [ { "key": "deviceAspect", "label": "Device aspect", "what": "The roundel’s width divided by its height. 1.000 is a true circle; anything else is an oval, or a photograph taken at an angle.", "range": "0.977 – 1.048 across the collection", "value": 1.015 }, { "key": "wordAspect", "label": "Word aspect", "what": "The same ratio for the block of BEND letters alone, once cropped to their own ink.", "range": "0.927 – 1.862; the high end is lettering set wide rather than stacked", "value": 1.011 }, { "key": "figureInk", "label": "Figure ink", "what": "How much of the drawing is ink rather than ground. A heavy ring and fat letters push it up.", "range": "0.169 – 0.728, median 0.493", "value": 0.7239 }, { "key": "coverage", "label": "Coverage", "what": "How much of the normalised square the letters fill once every drawing is reduced to the same size.", "range": "0.198 – 0.576, median 0.456", "value": 0.5756 } ], "nearest": [ { "id": "bb-1912-07-03", "label": "Bend Park Company, July 1912", "iou": 0.975, "reading": "at or above the control — indistinguishable from one printing digitised twice", "href": "/archive/bb-1912-07-03/" }, { "id": "news-1916-11-22-9", "label": "The Bend Bulletin, November 1916", "iou": 0.936, "reading": "very close; the same drawing, or one traced from it", "href": "/archive/news-1916-11-22-9/" }, { "id": "project-faithful", "label": "BendEmblem.com 1912 reference", "iou": 0.895, "reading": "a family resemblance, not the same cut", "href": "/emblems/files/#1912-black" } ], "furthest": { "id": "bb-1949-08-24-12", "label": "Bulletin business directory, August 1949", "iou": 0.1692, "href": "/archive/bb-1949-08-24-12/" }, "ties": [], "excludedReason": null, "control": 0.975 } ], "appearances": [], "appearanceLeads": [], "exhibit": { "id": "bb-1912-07-03", "title": "The emblem in print, 1912", "intro": "A whole page of the Bend Bulletin, bought and left almost empty: the emblem alone, eight lines of type, and a printer’s ornament.", "body": [ "Page six of the Bend Bulletin for Wednesday, 3 July 1912, inside a double rule with ornamental blocks at its corners. In the upper third, the emblem — a disc with BEND reversed out of it, a fifth of the page across and still small against all that space. Below it, eight lines of type in a ruled frame that opens at the top and bottom like a bracket, with a printer’s stock ornament at its foot. Then nothing.", "That emptiness is the argument. Every other page of this paper is packed to the rules with type; a page of white space in a 1912 weekly is the most expensive thing on sale. There is no street address on it, no price, no lots, no product and no company name outside the notice itself. The Bend Park Company bought a page to show one drawing and say one thing about it.", "The thing it says is worth reading closely, because the word it uses is “brand”. The above brand is copyrighted; the company intends to devote a lifetime to making this brand a coveted guaranty of integrity, optimism, persistence, co-operation, hospitality and municipal patriotism. Only in the last clause does the other word arrive — “in other words, and succinctly, to make it an emblem of TRUE SUCCESS.” An emblem is what the brand is meant to become, not what it is called.", "Six qualities, and not one of them about land. A company selling subdivisions bought a page to promise a lifetime of integrity, optimism, persistence, co-operation, hospitality and municipal patriotism. Three weeks later the same company had the emblem lit up in blue and gold across the back of a booth in Seattle, and the Bulletin named the Emblem Club for the first time. The club’s first annual dinner was more than six months away.", "This newspaper impression is the source for the historical reconstruction on this site, and the control against which every other drawing here is measured." ], "related": [ "bb-1912-07-24", "bb-1912-07-17", "bb-1912-12-04-booklet" ], "date": "1912-07-03", "collection": "club-life", "images": [ { "name": "plate-1", "from": "assets/archive/pages/bb-1912-07-03.jpg", "original": "archive/newspapers/bend-bulletin/1912-07-03-bend-park-brand-copyrighted.pdf", "page": 1, "sha256": "68cd9c0f4a69bf74f6d008ec44c51eee900c0874b094523c6beb27f095e793a9", "box": [ 897, 796, 667, 669 ], "width": 1000, "caption": "The emblem printed in the Bend Park Company advertisement.", "alt": "Black BEND letters fitted inside a circle in a grainy newspaper impression.", "credit": "Historic Oregon Newspapers · University of Oregon Libraries", "sourceUrl": "https://oregonnews.uoregon.edu/lccn/sn96088235/1912-07-03/ed-1/seq-28/", "color": false }, { "name": "plate-2", "from": "assets/archive/pages/bb-1912-07-03.jpg", "original": "archive/newspapers/bend-bulletin/1912-07-03-bend-park-brand-copyrighted.pdf", "page": 1, "sha256": "68cd9c0f4a69bf74f6d008ec44c51eee900c0874b094523c6beb27f095e793a9", "box": [ 864, 1879, 744, 558 ], "width": 1000, "caption": "The notice beneath the emblem sets out the company’s aspirations for it.", "alt": "The notice beneath the emblem sets out the company’s aspirations for it.", "credit": "Historic Oregon Newspapers · University of Oregon Libraries", "sourceUrl": "https://oregonnews.uoregon.edu/lccn/sn96088235/1912-07-03/ed-1/seq-28/", "color": false } ], "publication": "The Bend Bulletin", "locator": "page 8", "quote": "The above brand is copyrighted. The Bend Park company, to whom it belongs,\nintend to devote a life-time to making this brand a coveted guaranty of\nintegrity, optimism, persistence, co-operation, hospitality, and municipal\npatriotism — in other words, and succinctly, to make it an emblem of\nTRUE SUCCESS.", "galleryTitle": "The 1912 newspaper impression", "galleryDescription": "The Bend Park Company advertisement preserves the drawing used for the historical reconstruction." }, "displayAssets": [ { "path": "/archive/bb-1912-07-03/plate-1.webp", "source": "assets/archive/pages/bb-1912-07-03.jpg", "sourceBox": [ 897, 796, 667, 669 ], "height": 669, "bytes": 26902, "width": 667, "quality": 82, "title": "The emblem printed in the Bend Park Company advertisement.", "rights": "Historic Oregon Newspapers · University of Oregon Libraries", "derivation": "Cut from archive/newspapers/bend-bulletin/1912-07-03-bend-park-brand-copyrighted.pdf, PDF page 1; display source assets/archive/pages/bb-1912-07-03.jpg: 667×669 px at (897, 796). Converted to greyscale WebP at 667 px wide, quality 82." }, { "path": "/archive/bb-1912-07-03/plate-2.webp", "source": "assets/archive/pages/bb-1912-07-03.jpg", "sourceBox": [ 864, 1879, 744, 558 ], "height": 558, "bytes": 38326, "width": 744, "quality": 82, "title": "The notice beneath the emblem sets out the company’s aspirations for it.", "rights": "Historic Oregon Newspapers · University of Oregon Libraries", "derivation": "Cut from archive/newspapers/bend-bulletin/1912-07-03-bend-park-brand-copyrighted.pdf, PDF page 1; display source assets/archive/pages/bb-1912-07-03.jpg: 744×558 px at (864, 1879). Converted to greyscale WebP at 744 px wide, quality 82." } ], "pageSources": [ { "id": "bb-1912-07-03", "fromFile": "assets/archive/pages/bb-1912-07-03.jpg", "original": "archive/newspapers/bend-bulletin/1912-07-03-bend-park-brand-copyrighted.pdf", "originalSha256": "1f4f75dfe3234823e1c87bc4f316699ec28237f5ad27d11335147a207440b657", "sha256": "68cd9c0f4a69bf74f6d008ec44c51eee900c0874b094523c6beb27f095e793a9", "page": 1, "width": 2188, "height": 3185, "method": "Unmodified embedded JPEG extracted from the single-page source PDF with PyMuPDF." } ], "clipping": { "publication": "The Bend Bulletin (Bend, Or.) 1903-1931", "lccn": "sn96088235", "date": "1912-07-03", "page": "8", "column": "n/a", "verified": true, "excerpt": "The above brand is copyrighted. The Bend Park company, to whom it belongs,\nintend to devote a life-time to making this brand a coveted guaranty of\nintegrity, optimism, persistence, co-operation, hospitality, and municipal\npatriotism — in other words, and succinctly, to make it an emblem of\nTRUE SUCCESS.\n", "excerptOcr": "The above brand is copyrighted. The\nBend Park company, to whom it be\nlongs, intend to devote a life-time to\nmaking this brand a coveted guaranty\nof integrity, optimism, persistence, -cooperation,\nhospitality, and municipal\npatriotism in other words, and sue-'\ncincdy, to make it an emblem of\nTRUE SUCCESS.\n", "excerptNote": "Line breaks joined and four OCR corruptions corrected against the page image: \"-cooperation\" → \"co-operation\", \"sue-'cincdy\" → \"succinctly\", and the em dash before \"in other words\" restored.\n", "whyItMatters": "Three things at once. (1) It is a publication of the emblem itself on 1912-07-03, more than six months before the first annual dinner, so the emblem predates the January 1913 event. (2) It names the Bend Park Company as the owner and asserts \"The above brand is copyrighted\", which matches the 1913 book's description of the club's only officer as \"the owner of the emblem-copyright\". (3) Its list of virtues is the earliest statement of what the emblem was to stand for.\n", "pageImageOnHand": true } }